Startup 101 Video Lecture Series

This experiential, team-based class will cover the topics important to starting a scalable, for profit commercial venture. You’ll learn how to recognize a business opportunity, how to do market research, business plans and business models, clinical development, regulation, how to get reimbursement from insurance companies, intellectual property, building the team, financing strategy, budgeting, sources of capital and more. The class ends with a Pitch Night to investors from the angel and venture capital community.

Startup 101

Stephanie Marrus, MA, MBA

Director, Entrepreneurship Center, University of California, San Francisco (UCSF)

How to Create a Winning Life Science/Healthcare Startup Venture

Ross Jaffe, MD

Managing Director, Versant


How to Recognize Market Opportunities in Healthcare

Stephanie Marrus, MA, MBA

Director, Entrepreneurship Center, University of California, San Francisco (UCSF)

Getting to Product Market Fit: The Customer Discovery Process

David Charron, MBA

Lecturer, Haas School of Business, University of California, Berkeley

Understanding Healthcare Business Models

Donnie McCarthy, PhD

CEO, Empire Biotechnologies

Lessons Learned by an Early Stage Life Science Entrepreneur

Yamela Pavlovic, JD & Meredith Manning, JD

Partners, Hogan Lovells

Regulatory and Clinical Overview

Matt Knopf, MBA

VP, Business Development, Tout

Customer Discovery Interview Tips

Brian Cuneo, JD

Partner, Life Sciences, Latham & Watkins, Corporate legal

Legal Considerations for Biotech Startups

Todd Esker, JD

Partner, Morgan Lewis

How to Protect your Intellectual Property


Julia Cohen, MBA

Former SVP Aetna, VP Commercial Clarify

Navigating the Healthcare Reimbursement Process

Ralph Gonzales, MD, MSPH

Chief Innovation Officer, UCSF Health

The Innovation Process at a Major Medical Center

Allan May, JD

Founder and Chairman, Life Science Angels

Angel Investing for the Life Science Entrepreneur

Camille Samuels, MBA

Partner, Venrock

How Venture Capital Works

Andrew Dickinson, JD

SVP Corporate Development, Gilead

Managing Partnership and Strategic Alliances

Pete Garcia, MBA

VP/Chief Financial Officer, PDL

Accounting and Finance for Life Science Entrepreneurs

Sandeep Shroff, MS, MBA

CEO, myStartupCFO

Financial Planning for Life Science Entrepreneurs

Gabrielle LaJoie, MBA

Co-Lead Global Healthcare Sector, Russell Reynolds

Building an Effective Leadearship Team

Teresa Toller

Director, Talent Acquisition, Grail

Founding Team and Establishing Culture