Description
An experienced venture capitalist tells what makes a successful healthcare product, pluses and minuses, or entering a "green field" versus letting someone else do the market development and following their lead, coming in second, but taking advantage of the work done before. Learn how to assess market size and the dynamics that define how he market behaves. How do you decide to pursue a particular opportunity? How can you find the "Next Big Thing."
How to Recognize Market Opportunities in Healthcare | UCSF Entrepreneurship Center Startup 101 [Full Video]
Ross Jaffe, MD
Managing Director, Versant
IN BRIEF:
How do you know if anyone wants the product/service you plan to provide? Testing your value proposition. Getting cutomer feedback. Market information expected by investor.
