Description
It’s easy to fall in love with your venture idea but if you have visions of building a business, find out if prospective customers share your enthusiasm. This video will teach you how to define the problem you want to solve and match the problem with a solution the market ”must have”.. Interviewing customers to get real answers may be the most important thing you do when starting a company.
Getting to Product Market Fit: The Customer Discovery Process | UCSF Entrepreneurship Center Startup 101 [Full Video]
Stephanie Marrus, MA, MBA
Director, Entrepreneurship Center, University of California, San Francisco (UCSF)
Startup 101 Course Director
IN BRIEF:
How do you know if your idea can be a viable business? It’s easy to guess wrong and start a company that ends up being one of the “walking dead” or worse. Find out how to maximize your chances of success from the beginning.
