Alliance Management an Integral Part of Successful Industry Engagement

Convincing a potential industry partner that an initial collaboration is attractive is one thing; keeping that partner on board and strengthening that relationship as the years go on is quite another, and that’s where alliance management comes in. Peter Kotsonis, UCSF's Strategic Alliances executive director, was recently interviewed for the industry media site Tech Transfer Central about his work and the increasing engagement between academics and corporations.